To power digital campaign build and activation across all digital channels.
A multinational industrial conglomerate headquartered in the US was looking to develop each business team’s integrated marketing campaigns in a nimbler approach that would give them flexibility in resource planning and fulfil activation requirements for multiple local markets.
For one of their business groups, they needed a team that could scale, and achieve the speed required to launch timely campaigns.
Creating a team with a focus on improving campaign time to activation and generating leads
We created a dedicated on demand team for each division, for campaigns comprising of 9 markets in total. Hire Digital’s vetted Digital Project Managers, Content Strategists and Digital Designers were handpicked to work on Strategy, Content Production, Campaign Build, with complete coordination with Trans-creation, Marketing Automation and Media Planning teams.
Flexibility in campaign resource planning
Each business team has access to talent on demand if quarterly resource planning made available opportunities for new initiatives, where lead time varied from a week to 30 days.
Hire Digital was able to build their team within one week, once the campaign requirements were finalized. This was urgently needed, as the business team was looking to activate a seasonal campaign for customers at year end.
Multinational industrial conglomerate
Digital Project Manager
Senior Content Strategist
Digital Design Manager
Senior Digital Designer